Every day, millions of Americans rely on voice-activated devices to tell them the weather, wake them up in the morning and answer a plethora of random questions they’re curious about. While the average voice assistant user may not worry about where those answers come from, digital marketers are working hard to ensure that voice devices rely on information from their sites to inform the answers people receive.
And for good reason. Over half of consumers, according to a data roundup by Bradley Shaw, have used voice search to find local business information within the last year, and a quarter (27 percent) actually went on to visit the company’s website after conducting a voice search.
Voice is an increasingly common avenue for engagement between brands and consumers, and marketers must fight hard to rank high as a source of information within the voice realm.