One of the most significant opportunities to extend your advertising reach on and off Amazon is to participate in Amazon’s demand-side platform, Amazon DSP. With Amazon DSP, brands can target shoppers in real time as they browse the internet. This approach allows brands to reach customers on and off Amazon through programmatic display advertisements.
Through Amazon DSP, Amazon can partner with third-party sites to place ads across the internet. Because these ads can show on Amazon and on other sites, brands can exponentially increase their reach through Amazon DSP. These ads can show in the following placements: desktop and mobile web display ads, mobile banner ads, mobile interstitial ads, and video ads.