The U.S. Army’s new wave of recruiting ads will show soldiers firing mortars, launching drones and clearing rooms. But don’t look for them to feature women earning Ranger Tabs or joining the infantry for the first time in the service’s history.
In early October, the Army’s senior leadership announced the launch of a new recruiting strategy designed to energize accessions after it became apparent that the service had fallen short of meeting its annual recruiting goal for the last year.
The new strategy will add hundreds of recruiters and strengthen recruiting efforts in 22 major cities. The Army also recently launched a new ad campaign dubbed “Warriors Wanted,” which features short, dynamic videos of soldiers in action on social media and cable networks.