Nicholas Karnaze, former U.S. Marine Raider and combat veteran turned entrepreneur, shares his journey starting stubble + ‘stache.
I stood in my kitchen watching AMC’s Breaking Bad. Walt was making meth, and I was making beard lotion.
Originally, it was just for me. I was growing my beard out in tribute for a bearded friend and fellow Marine Raider who was killed in combat. However, while doing so, I struggled with the itch and irritation that comes with growing facial hair. Unable to find any products that worked, I decided to make my own.
A few of my Navy SEAL buddies heard about what I was doing and wanted to try the product. That’s when I realized this could be a proper, socially minded business. So, in the fall of 2012, I got to work.