It’s that time of year again when businesses plan for annual marketing events.
So, the SOF Technology Association evaluated 40+ international venues and selected the best events, with the following weighted scorecard approach:
- Access to Capital: Knowing about government budgets and upcoming opportunities are critical to business growth. Access to key client decision makers and other forms of capital were weighted highest.
- Access to Operators: In this vertical, getting technology in the hands of operators is the key to success. Many government SOF acquisition leaders will tell you they don’t write the requirements, the operators do. So, we also weighted participation of U.S. and Coalition federal, state, and local SOF operators.
- Costs: Finally, we rated travel, registration, and exhibition costs for U.S. companies to participate. We know sound marketing decisions come down to Return on Investment (ROI) so, we scored these events for the highest yield.