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Taming The Red Bull: Navy SEAL Joins 5-time Entrepreneur to Disrupt $65 Billion Energy Drink Market | Forbes

Taming The Red Bull: Navy SEAL Joins 5-time Entrepreneur to Disrupt $65 Billion Energy Drink Market | Forbes

In running StreetShares, I get to meet great entrepreneurial teams. One thing I’ve noticed is that military veterans-turned-entrepreneurs have a unique tenacity and skillset. They apply what they learned in combat and they win in entrepreneurship.

But the best “vetrepreneurs” also have a secret ability: they possess the humility to understand that they don’t know everything, and they need to partner with more experienced entrepreneurs to win.

Look at Navy SEAL Sean Matson. He partnered with successful serial entrepreneur Bruce Schlee to create the sugar-free, 160mg caffeine, zero-calorie Strike Force Energy. Their goal is the total disruption of the energy boost beverage market currently crowded by Red Bull, Monster, Rockstar, 5-hour Energy, and more. Or, as Bruce says, “as we scale we are either going to be the best or be bought out by the best.”

Source: Taming The Red Bull: Navy SEAL Joins 5-time Entrepreneur to Disrupt $65 Billion Energy Drink Market