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Facebook explored unpicking personalities to target ads | BBC News

Facebook explored unpicking personalities to target ads | BBC News

Facebook has considered profiling its users’ personalities and using the information to target adverts.

A patent filed by the social network describes how personality characteristics,including emotional stability, could be determined from people’s messages and status updates.

The firm is currently embroiled in a privacy scandal over the use of its data by a political consultancy.

Facebook says it has never used the personality test in its products.

The patent, first filed in 2012, is in the names of Michael Nowak and Dean Eckles.

Source: Facebook explored unpicking personalities to target ads | BBC News

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