People rely on financial managers, doctors and lawyers to be as objective as possible when making decisions about investments, health and legal issues, but findings from a new study suggest that an unexpected factor could be influencing these choices.
In a series of experiments, researchers found that people at higher elevations in an office building were more willing to take financial risks. The study is available online in the Journal of Consumer Psychology.
“When you increase elevation, there is a subconscious effect on the sense of power,” says lead author Sina Esteky, PhD, an assistant professor of marketing in the business school at Miami University. “This heighted feeling of power results in more risk-seeking behavior.”