The Crossroads of Special Operations

Tuesday, November 30, 2021

How A Special Forces Soldier Built A Multimillion-Dollar Backpack Brand | Forbes

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Jason McCarthy, a Special Forces soldier, had no idea that he would be a businessman running a multi-million dollar operation. McCarthy served in the Army between 2003-2008. And he became a Green Beret (Army Special Forces) in that period. McCarthy served in Iraq, West Africa and Europe. And he also received a Bronze Star and Army Commendation Medal with “V” Device (“V” is for Valor). Prior to joining the Army, McCarthy attended Emory University as a 2x Academic All-American and he received an MBA from Georgetown’s McDonough School of Business (full tuition covered under the Connelly Scholar program). In an interview, McCarthy said that he came up with the idea for Jacksonville Beach, Florida-based GORUCK in a “moment of insanity.”

While McCarthy was in the Special Forces, his wife was a Diplomat (serving in the Foreign Service) and working in West Africa (Abidjan, Ivory Coast). “They love a good coup d’etat in Africa and I took some of the wartime practices from Iraq and built her a go-bag, or a “go-ruck” to keep with her in her truck at all times.

Source: How A Special Forces Soldier Built A Multimillion-Dollar Backpack Brand | Forbes

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