“You want a set up where it’s not a fair fight! You have to INNOVATE and ADAPT! At ALL times!”
“You have to embrace a rapidly changing battlefield!”
“No bad teams. Only bad leaders!”
John Schneider sat at attention, which the booming, barrel-chested, shaved-headed speaker before him demanded. The Seahawks general manager scribbled notes inside his training folder, the black one stamped with the words “EXTREME OWNERSHIP” and “LEAD. WIN.” He asked questions.