Close your eyes. Imagine it’s the early 2000s and you work in the music business. What you see is far from pretty.
Everywhere you look, record sales are tanking. The post-Napster malaise is in full swing. Being in the music business feels a little like standing on the Titanic moments after it struck the iceberg: the ship is still afloat, but the freaking thing sure does look like it will sink.
Now imagine that in the midst of all that downturn and upheaval and uncertainty… you decide to risk everything you have and start a record label.