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5 Things Underdogs Need to Know About Getting Early Stage Funding | Inc.com

5 Things Underdogs Need to Know About Getting Early Stage Funding | Inc.com

If you’re looking for capital to take your business to the next level, it helps to remember that everyone has biases, including startup investors. Namely, venture capital firms commonly avoid unknown categories, favor Silicon Valley startups, or won’t invest in a founder who doesn’t have the right background. That’s according to Paul Martino, general partner of early-stage fund Bullpen Capital, who leverages these tendencies to find promising startups that fly under the radar. Here’s his advice on how to get noticed by VCs if your company doesn’t fit the profile investors are typically looking for.

Source: 5 Things Underdogs Need to Know About Getting Early Stage Funding | Inc.com