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The art of persuasion: A psychologist has honed a subliminal tactic to get what you want before you asked for it | Quartz

The art of persuasion: A psychologist has honed a subliminal tactic to get what you want before you asked for it | Quartz

Robert Cialdini made his name on counseling everyday people about how to avoid being manipulated by advertisers, politicians, and lobbyists. Now, the Arizona State University psychology professor is advising people on how to become the manipulator.Cialdini’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is directed at people who want to be more influential, in business or among colleagues and friends. He focuses on a particularly vulnerable window of human interaction: the moment before you ask for what you want.

Source: The art of persuasion: A psychologist has honed a subliminal tactic to get what you want before you asked for it — Quartz