Every single person at your company helps shape the culture and experience that builds your brand. The sister team of Regine Jeune and Florence Sterlin of DB Sterlin Consultants, which has a hand in the construction efforts of Chicago’s O’Hare International Airport, know this very well as they run a family-business started by their father. Together, they steer the culture along with their employees and know to “stay in their lanes” as sisters. Coworkers keep the ship moving forward. It’s a fact.