In a recent poll, more than four-fifths of U.S. adults could not name a living scientist. Of those who could, the plurality (40 percent) named Stephen Hawking. (The next highest response was Neil deGrasse Tyson, followed by Jane Goodall.) No offense to the rightfully famous Hawking, but at Science News we would like to change these results. Why aren’t more scientists, particularly those who are young and accomplished, household names? Where, we want to know, are the Taylor Swifts of science?