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Daniel Kahneman on Human Gullibility | FarnamStreet

Daniel Kahneman on Human Gullibility | FarnamStreet

A simple article connecting two ideas from Daniel Kahneman’s Thinking Fast and Slow on human gullibility and availability bias.

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact. But it was psychologists who discovered that you do not have to repeat the entire statement of a fact or idea to make it appear true.

Source: Daniel Kahneman on Human Gullibility