Tinder, Bumble, Hinge, The League — the list goes on for mobile dating apps. And their formats are similar: swipe right to like, swipe left to reject.
Uber, Lyft, Gett — each of these ride-sharing apps have similar set-ups as well. Put in your location and destination and hit submit, and five minutes later you’ve got a car waiting outside the door.
So why do startups and entrepreneurs tend to follow the crowd and copy an app or company that’s “hot” on the market?