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If It Doesn’t Suck, It’s Not Worth Doing | Inc.com

If It Doesn’t Suck, It’s Not Worth Doing | Inc.com

According to psychological research, the anticipation of an event is almost always more emotionally powerful than the event itself.

The dread of asking your boss for a raise is paralyzing and can last months. Yet, once you get yourself to finally do it, it’s over before you know it.

The excitement of attaining some object or objective can become obsessive. Yet, shortly after you obtain your desire, you’re bored and in search of something else.

Source: If It Doesn’t Suck, It’s Not Worth Doing | Inc.com