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The Bootstrappers’ Advantage: Scarcity Boosts Creativity

The Bootstrappers’ Advantage: Scarcity Boosts Creativity

Is necessity truly the mother of invention? Yes, according to a recent study testing the link between scarce conditions and creative solutions.

In one experiment, researchers from the University of Illinois and Johns Hopkins placed 95 undergrads at the University of Illinois at Urbana-Champaign into three condition groups — abundance, scarcity and a control group. The students in the abundance and scarcity groups were asked to write briefly…

Source: The Bootstrappers’ Advantage: Scarcity Boosts Creativity