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Why iPod Batteries Come Fully Charged: How Your Design Wins Customers – Entrepreneurship.org

Why iPod Batteries Come Fully Charged: How Your Design Wins Customers – Entrepreneurship.org

When Steve Jobs tasked his team with building the iPod, he continuously reminded them to “stay beginners” to treat your interactions with the device as if it was the first time. This meant not to assume a consumer would know how to work a certain aspect of the device, or that he or she would instinctively know how to navigate from one area to another. The smallest details mattered.

Source: Why iPod Batteries Come Fully Charged: How Your Design Wins Customers – Entrepreneurship.org