In 1996, Jerry Colonna and I decided to call our venture capital firm Flatiron Partners (it was code named Acme Ventures). We named it after the Flatiron Building and decided to locate in the neighborhood with the same name. We moved down there a bit later and I immediately was smitten with the neighborhood. I have made my office there ever since. It’s twenty years now.
Source: The Flatiron District – AVC