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Under Armour is suing pretty much every company using the name ‘Armor’ – The Washington Post

Under Armour is suing pretty much every company using the name ‘Armor’ – The Washington Post

In 2013, a Bible-quoting high school football champ named Terrance Jackson, upset that most of the clothing options for his 3-year-old son were covered in skulls and crossbones, decided to start his own “inspirational apparel” company with a scripture-inspired name, Armor & Glory.

The family business hasn’t grown much since then, printing a few hundred shirts and spending nothing on marketing outside of a 1,500-fan Facebook page. But it recently received some major attention from America’s second-biggest sportswear empire, Under Armour, which demanded the small Maryland company change its name or face all-out legal war.

The trademark-infringement lawsuit filed this month in Maryland federal court has sparked a messy David-versus-Goliath battle in the fringes of American athletic wear and cast an unflattering spotlight on how fiercely the Baltimore-based giant intends to guard its brand and fight its way to the top.

Source: Under Armour is suing pretty much every company using the name ‘Armor’ – The Washington Post